Andrew Morris Golf

Custom club fitting

At Andrew Morris Golf we pride ourselves on our ability to custom fit golfers of all levels. We are very passionate about the custom fitting process. Our team of fitting professionals have several years of experience.
We have all the current manufacturers in stock with full custom fitting components. The great thing about this is that we don’t push any particular brands, just the one that works best for you and your game.

Book a Fitting

What Is Static Club Fitting?

A static custom fitting is where we measure the height of the individual and also their wrist to floor measurement. We refer to a guide which suggests what length and lie angle your clubs should. While this is a good method for establishing a starting point for a fitting, we seldom use this method unless our client has never played golf before. This type of fitting is popular online however at ANDREW MORRIS GOLF we specialise in DYNAMIC Custom Fitting.

Book a Fitting
Step 1

Wrist To Floor and Height Measurement

A wrist to floor measurement along with the height of the golfer would be the first step of a static fit. Just because you are 7ft tall doesn’t necessarily mean you should have longer clubs and the same for someone who is shorter in stature. You can be tall with very long arms or short with very short arms. This is the reason why we don’t just made an assumption on what we see and helps us establish the correct length of club for the golfer.

Step 2

A Lie Angle Check

After the wrist to floor and height measurement comes the lie angle measurement. This refers to how the club lies on the ground when the customer take their correct posture and stance. When standing correctly to the ball, the toe end of the golf club should be slightly off the floor.

The reason the toe of the club is slightly off the floor at address is due to a force that is imparting a downward curve or bow of the shaft when swinging towards impact. The picture to the left shows the lower position of the shaft at address with the toe slightly off the floor; while the picture to the right shows the higher position of the shaft at impact with the club head to the floor.

If the club is too flat to the floor at address, it would cause the toe to catch the ground first at impact. This would (most often) open the face and cause a shot to go high and to the right of the intended target.

The opposite would happen if the toe was too upright at address. This is demonstrated in the picture above to the left.

Step 3

Grip Size

The last step of the static fitting process is grip size. To do this we measure the overall length of the hand along with the length of the longest finger. Then by using the chart below we are able to see what size of grip you should be using. Remember this is strictly a guide and will depend massively on the golfers ball flight and feel.

Once these 3 aspects are concluded from our Static Fit we would then discuss; the best size of the head (blade, cavity back or oversize club), the most suited brand and the price point. These choices vary depending on whether the golfer is a total beginner, a novice or a single handicap golfer.

What Is Dynamic Club Fitting?

White static fitting is good for a total beginner. Dynamic Fitting is where we fit each individual based on their unique swing characteristics and what the club is doing at impact. This process must be done on the driving range under the trained eye of our expert fitters. We would collect data from each shot using our TrackMan launch monitor and compare each club being tested.

The aspects we cover are the same as the Static Fit with a few added extras. These are:

  • Waist to floor and height measurement
  • Lie board angle check
  • Grip size
  • Shaft flex & weight
  • Impact striking

We always start with a wrist to floor and golfers height measurement. This give us our base to start from and the initial length of shaft needed. We would always leave the grip size to the end of the fitting as a golfers ball flight can change our opinion on the size required.

Next we would use the Mizuno DNA Club Gauge. We would ask the golfer to hit three shots. After each shot the club gauge will give us the required information on the club head speed and tempo created by the golfer. This data will enable us to select the correct shafts required.

Generally if they have a quicker tempo, we look at a medium to heavy shaft and for a slower tempo, a medium to lighter shaft (possibly graphite).

Book a Fitting

If the golfer swings at a high speed, the shaft would generally be stiffer and opposite for a lower MPH swing.

When we have collected all the information from the Mizuno DNA Gauge Club we are left with 3 shaft recommendations. We have an extensive amount of shafts and heads on offer with all different lengths (from all the major golfing brands) and we would start hitting balls experimenting to see which would be the best combinations.

Every shaft has slightly different playing characteristics. Certain manufacturers have developed their shafts to hit the ball at a higher flight, whilst others have looked at lowering the ball flight. It is then up to us to recommend the type of shaft that would be most suited to the golfer to help them gain maximum performance and consistency.

Looking at the many different types of club heads that are available is a mine field. It may be difficult for the golfer to know what would be best suited to them. A larger club head would generally hit the ball at a higher flight due to the offset and the weighting around the base but would be easier to hit and more generous on off centre strikes.

A smaller and slimmer design always looks a lot more appealing to the eye and would characteristically hit the ball a bit flatter but is also less forgiving on off centre strikes, so the customers’ ability and handicap would help establish if this is right for the player or act as a hindrance.

When fitting a club head to a golfer we start off with the larger one and use strike tape on the face. Coupled with the a selection of shafts, the golfer would hit a number of shots and with the strike tape stuck to the face it would give us an accurate reading of how consistent they are at hitting the centre of the club.

If we feel that the golfer is capable of using a head that is smaller and it would benefit their game and ball flight, this is something we would encourage.

If the strike is consistent but towards the toe of the club, we would try the golfer in a slighter longer shaft. This may bring the strike back to the centre. If it doesn’t we know that is a swing fault. The opposite would be the case if the strike is towards the heel.

Using our TrackMan coupled with an iPad we would compare the different shafts in different heads and record the information. TrackMan will give us all the necessary information we need to look at the performance of the ball during it’s flight. From here we are able to break down the information that is valuable to us and with our expertise advise the folder 2-3 different clubs that would help produce the best possible results for them.

Next we do a lie board angle check. This is completely different to the static lie angle fit test and is much more accurate. We want to find out exactly what happens during the impact of the club, ball and ground, not just assume the downward curve on the shaft will return the club correctly to impact (something that has to be estimated during a Static Fit).

Using a piece of “lie tape” positioned across the sole of the club and a lie board (a strong piece of plastic perspex) we ask the golfer to hit across three shots off the board. The impact on the board will leave markings on the lie tap. This will enable us to select the correct lie angle of the club for the golfer.

Taking into account the golfers ball flight and also the size of the hand, we can now make an accurate decision on the correct grip size for them. Generally if the grip size is too large, it is harder to release the golf club and there will be a tendency to leave the club face open at impact.

The opposite would be the problem if the grip size is too small. If the golfer has a hooking ball flight but has smaller hands; using our experience we may recommend having a larger grip to offset the hook rather than a small grip. When all of these areas have been covered that would complete the dynamic fitting process.

In Conclusion

What we will guarantee for you is that custom fit golf clubs will have a major influence on you and your game. Custom fit golf clubs will not solve all of the problems that you may have and that you will suddenly shoot ground-breaking numbers on the course. There are many other aspects that contribute to maximising the potential you have from a sound technique to a strong mental state and attitude. However what it does do is give you peace of mind knowing that whatever else happens the clubs you have are 100% right for you as an individual.

Our aim is to change the perspective of every customer that walks into our shop and thinks about changing their clubs, confused about all of the options and opting for the ‘off the shelf’ average golfer easy way out. At Andrew Morris Golf our view is that no matter what your background and whether you are a beginner, experienced or you are an advanced player everyone needs to be fitted for their own needs and requirements.

Putter Custom Fit

Most people have heard of iron fitting and driver fitting but fitting a putter would be less common. However, It is a massive part of the game. Take a look at how a custom fit putter could vastly improve your game.

Find Out More
Customer Feedback
View feedback
Find Out More
Custom Fitting FAQ's
Read FAQ's

Book a Callback

If you are interested in being fitted for a set of custom clubs please enter your details below. We will endeavour to contact you as soon as possible to organise a suitable time for your appointment

* = Required Fields

Customer Feedback