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Privacy Policy

Privacy Policy

Andrew Morris Golf

Last updated: 14 October 2026

1. Introduction

Andrew Morris Golf Limited respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase products from us online or in-store, contact us, subscribe to marketing communications or otherwise interact with our business.

We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, as amended, the Data (Use and Access) Act 2025 where applicable, and the Privacy and Electronic Communications Regulations 2003 (PECR). Other legislation may apply depending on the services we provide and the circumstances.

Please read this policy carefully to understand how we handle your personal information and the rights available to you.

2. Who We Are

For the purposes of applicable data protection legislation, Andrew Morris Golf Limited is the data controller responsible for the personal information collected through our website and in connection with our retail business.

  • Andrew Morris Golf Limited (company number NI611946)
  • Registered office: 68 Ballykeel Road, Moneyrea, Newtownards, BT23 6BW
  • Website: www.andrewmorrisgolf.com
  • Email: customerservice@andrewmorrisgolf.com

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

3. The Personal Information We Collect

  • Your name, title and contact details, including email address, telephone number, billing and delivery address.
  • Information provided when you place an order or contact customer services.
  • Account details, including login information and account preferences, where you create an account.
  • Order history, products purchased, returns, refunds, exchanges and warranty enquiries.
  • Information you provide when booking a golf club fitting or repair service, where these services are offered.
  • Your marketing preferences and communications with us.

Payment information
Payments may be processed by Shopify Payments or another third-party payment provider, depending on the payment method selected at checkout. We may receive transaction details, payment status and limited payment information needed to manage your order, refunds, fraud prevention and accounting. We do not intend to store full payment card details or card security codes on our own systems.

Information collected automatically

  • IP address and general location information derived from it.
  • Browser type, operating system and device information.
  • Website pages visited, products viewed and interactions with website features.
  • Cookie identifiers and similar online identifiers, subject to applicable consent requirements.
  • Website performance, security and diagnostic information.

Information from third parties
We may receive relevant information from payment providers, delivery companies, fraud prevention services, website service providers and advertising or analytics providers, where lawful and necessary for our business purposes.

4. How and Why We Use Your Information

We only use personal information where we have a lawful basis to do so. Depending on the circumstances, our purposes and lawful bases include:

Purpose Examples Lawful basis
Processing orders Orders, payment, delivery, returns and refunds Performance of a contract
Customer service Responding to enquiries and resolving complaints Contract or legitimate interests, depending on circumstances
Customer accounts Creating and administering accounts Performance of a contract
Golf services Managing fitting, repair or service bookings, where offered Contract or legitimate interests, depending on circumstances
Legal and accounting obligations Invoices, tax records and required business records Legal obligation
Security and fraud prevention Detecting suspicious transactions and protecting customers and our website Legitimate interests or legal obligation, as applicable
Website operation Website functionality, performance and security Legitimate interests or consent, where required
Analytics and advertising Website usage and advertising effectiveness Consent where required, or another applicable lawful basis
Marketing Promotional emails or messages about products and offers Consent or another lawful basis permitted by marketing rules

Where we rely on legitimate interests, we consider our interests alongside your rights and freedoms. You may request further information about the relevant interests where appropriate. We will not use your personal information for incompatible purposes without providing additional information or obtaining consent where required by law.

We retain personal information only for as long as necessary for the purposes for which it was collected, or as required by law (for example, certain accounting and tax records).

5. Online Orders, Payments and Deliveries

When you purchase products through our website, we use the information necessary to process your order, take payment, arrange delivery, provide order updates and manage subsequent returns, refunds or complaints.

We may share relevant information with payment processors and payment service providers; delivery companies and couriers; website hosting, ecommerce and order-management providers; and customer service or technical support providers. These organisations receive only information reasonably necessary to provide their services, subject to applicable legal requirements and contractual arrangements.

We may also use relevant transaction information to investigate suspected fraud, prevent misuse of our services and comply with legal obligations.

6. Shopify and Our Online Store

Our website is hosted and operated using Shopify, an ecommerce platform that enables us to display products, accept orders, process transactions and provide online shopping services.

When you visit our website, add products to your basket or place an order, Shopify and its service providers may process personal information on our behalf or for purposes described in their own privacy policies. The information processed may include your name, billing and delivery addresses, email address, telephone number, order details, transaction information, IP address, device information and website activity.

We use Shopify to operate and maintain our online store; manage product listings, shopping baskets and checkout; process and administer customer orders; provide customer account functionality where available; manage customer service, returns and refunds; support website security, fraud prevention and performance; and apply customer privacy preferences and consent settings.

Shopify may also process certain information for its own purposes, in accordance with its own privacy policies and applicable legal obligations. For further information, consult Shopify’s privacy information at https://www.shopify.com/uk/legal/privacy.

Some of our service providers, including Shopify, are based outside the United Kingdom. Where personal data is transferred outside the UK we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

7. Marketing Communications

We may send you information about new products, golf equipment, clothing, special offers and other updates relating to Andrew Morris Golf where permitted by law.

Where required, we will obtain your consent before sending electronic marketing communications. In certain circumstances, we may rely on the existing-customer exception under PECR for our own similar products or services, provided all applicable conditions are met, including giving you a clear opportunity to opt out when your details are collected and in each subsequent marketing message.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly. Unsubscribing from marketing will not prevent us from sending essential communications about orders, deliveries, refunds, account security or other services you have requested.

We do not sell your personal information to third parties for their own direct marketing purposes.

8. Who We Share Your Information With

We may share personal information with the following categories of recipients where necessary and lawful:

  • Payment processors and financial service providers.
  • Couriers, delivery companies and fulfilment providers.
  • Shopify, website hosting, ecommerce platform and IT support providers.
  • Customer service, communications and business administration providers.
  • Analytics and advertising providers, subject to applicable cookie and data protection requirements.
  • Professional advisers, including accountants, solicitors and insurers.
  • Regulators, law enforcement agencies, courts or other authorities where legally required or permitted.

We require service providers processing personal information on our behalf to protect that information and handle it in accordance with applicable data protection law. Where another organisation determines its own purposes for processing your information, it may act as an independent data controller and its own privacy policy may also apply.

9. How We Protect Your Information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction, alteration or disclosure. Depending on the systems and services involved, these measures may include access controls, secure systems, staff guidance, appropriate supplier arrangements and security monitoring.

Where legally required, we will report personal data breaches to the Information Commissioner’s Office (ICO) and affected individuals.

10. Your Data Protection Rights

Under applicable data protection legislation, you may have the following rights in relation to your personal information:

  • Right of access: request a copy of the personal information we hold about you.
  • Right to rectification: request correction of inaccurate or incomplete information.
  • Right to erasure: request deletion of your information in certain circumstances.
  • Right to restriction: request that we restrict how we use your information in certain circumstances.
  • Right to data portability: receive certain information in a commonly used, machine-readable format or request its transfer to another organisation where the legal conditions apply.
  • Right to object: object to processing based on legitimate interests in certain circumstances.
  • Rights relating to automated decisions: benefit from applicable protections where decisions are made solely by automated means and have legal or similarly significant effects.
  • Right to withdraw consent: where we rely on consent, withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.

You have an absolute right to object to the use of your personal information for direct marketing. These rights are subject to applicable legal conditions and exemptions. For example, we may need to retain certain transaction records to meet legal obligations even if you request deletion.

To exercise your rights, please contact us using the details in Section 2. We may need to verify your identity before responding. We will respond within the applicable statutory timeframe, normally one month, subject to any lawful extension. There is generally no charge for making a request, although the law permits charges or refusal in certain circumstances, such as manifestly unfounded or excessive requests.

11. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address them. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: https://ico.org.uk/ | Telephone: 0303 123 1113

12. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms or other services. If you follow a third-party link, that organisation’s own privacy policy and terms will apply. We are not responsible for the privacy practices or content of websites that we do not control. We recommend reviewing the relevant privacy information before providing personal information to a third party.